10 Mistakes To Avoid While Creating Personas in Agile

10 mistakes Agile teams make while creating personas for product development - Prabhaker Panditi, www.LeadingAgility.com

Personas represent users

Before exploring the mistakes in creating personas, take  a quick quiz: my friend John Pearson is a History Professor.  Can you guess some of his qualities? Take a moment to think.

You may have formed some idea of John Pearson just based on this single fact. How is it possible?  All you know is his name and profession.  We carry mental models or prototypes of  members of a group or category. 

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